Monday, August 2, 2010

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The Singapore Girl marketing concept has been criticized as being sexist: apart from the inaccuracy of the term "Girl," the concept has been accused of being a stereotype of Asian women as being desirable and subservient to white males.The marketing concept is unlikely to be replaced altogether in any future marketing campaigns


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Singapore sexy girls has almost become a visual trademark and brand for Singapore Airlines while the verbal slogan is "A Great Way To Fly". The Singapore Girl is said to engender "Asian values and hospitality" and has been described as "caring, warm, gentle, elegant and serene



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Singapore sexy Girl is a consistent visual advertising slogan applied to depictions of stewardess of Singapore Airlines (SIA) dressed in the distinctive "Sarong Kebaya" SIA uniform since 1972 and remains a prominent element of SIA's marketing


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